Submitted By James C. Tanner

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(The following article has been in circulation in British and European Press. The identity of the original author has been lost as this article has been forwarded from one party to the next.)

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Worldwide businesses are now developing a raw taste for affiliate marketing strategies.

Affiliate marketing saw a whopping 45% hike in 2007, and this equated to £3 billion worth of online sales, according to new research.

A report by E-Consultancy said the figures illustrated the thriving state of this modern digital sector ‘which will most likely continue to grow strongly during 2008’.

Both small businesses and established blue-chip companies are increasing their in-house budgets in affiliate marketing as a means of promotion, according to the report, with various sectors such as retail, travel, financial services etc. using it the most.

E-consultancy’s research chief, Linus Gregoriadis said that: “Affiliate marketing continues to gain momentum because the performance-based model is so popular with advertisers“.

“The whole industry is getting more professional and 2007 was definitely a big year for affiliate marketing. The channel has become much more strategic and boardrooms are starting to take strong notice of this once-mystical subject.

Media agencies are becoming increasingly involved in this sector as a consequence of its increased profile. ”

E-Consultancy said the growth in affiliate marketing ‘ reflects the buoyant nature of online retail in the UK’.

Figures from online retail organization IMRG found that UK online retailers generated £46.6bn in sales last year.

So, now that you know what is being reported in the commercial world, you can start to use this to your own advantage. Any companies could fill gaps here by offering affiliate marketing services to the hundreds of thousands of businesses which will eventually filter through to grab their slice of the pie.

(End of press release.)

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James C. Tanner of http://www.silent-wonder.com is a retired entrepreneur, business trainer, investigator, and writer, whose articles are enjoyed by 12.5 million readers monthly. Helping people find and create profitable home based internet businesses.